This week we’re reporting on our latest news from mVAM in Mali. In this landlocked country in the Sahel chronic food insecurity and malnutrition is widespread – WFP has been present in Mali since 1964. In the last few years Mali has been coping with numerous shocks – such as droughts, floods and a military coup – that led to a political and security crisis and increased food insecurity in the country: by 2016 around 3.1 million people in Mali were food insecure. Households are particularly affected during the lean season, between June and September; and this year WFP estimated 3.8 million people affected by food insecurity, of which 601,00 people in urgent need of food assistance.
To monitor the food security situation, the Government of Mali, with WFP support, does two nationwide face-to-face surveys, in February and September each year. However, in between these times and especially during the lean season that takes place during the summer in Mali there was no data collection – so mVAM was there to fill the ‘data gap.’ We’ve previously blogged about the Mali mode experiment we did comparing data collected by live calls and face-to-face data. As the results showed that there was little difference between the modes, in August the Country Office rolled out mVAM nationwide so that they could get food security information from households affected by this particularly difficult period of the year. During the previous face-to-face survey phone numbers were collected…out of the 13,400 numbers we collected we reached over 7,800 households – mVAM’s largest-ever survey!
With each survey comes different country-specific ‘problems’. There are many different reasons why people might not want to take part in a phone survey – but in Mali, we found one of the biggest was mistrust. People are not used to doing surveys via mobile phones and are sure that there is some form of trick behind them. Many reported that they know that there are lots of mobile phone scams and worry that the call from an unknown number purporting to be from WFP is just another one of these. One of the reasons why they were suspicious was due to the fact that there was a long time gap between the number collection and the phone survey. This was actually a deliberate choice by the Country Office to ensure that the survey was not just a ‘follow up’ survey to face-to-face data collection like our mode experiment and was getting new information during this specific time period. What wasn’t foreseen was that this meant people forgot that they had given WFP their number and may have not fully understood why they did so in the first place.
To get around this issue, the Country Office is planning to use several tactics. As well as using SMS and national radio to advertise the survey, the next time that phone numbers are collected, there will be more time spent on explaining exactly what the purpose of the survey is. The annual September face-to-face food security survey is currently ongoing, so enumerators are now explaining that they might be called by WFP later on this year. The call centre that supports mVAM in Mali calls everyone with the same unique number, this number will be shared with community leaders just before the survey so that they can inform people that they will be rung by this specific number and that it’s an official call from WFP. Respondents will then be able to save the number in their phone so they know when they get the call exactly who it is and it won’t be just an unknown number.
The analysis is still ongoing: We’re looking forward to the results!